NEO& Academy / MODEL

Certified Strategy Dynamics Expert badge Strategy Dynamics Silico
Strategy Dynamics Certification 30 CREDIT HOURS

Certified Strategy
Dynamics
Expert

SilicoLive onlineMicrosoft TeamsArabic or English

Fig. 01

Savings fund capability, and capability earns savings

NEXT COHORT 20–24 Dec 2026 Sunday–Thursday · delivered in Arabic
LIVE ONLINE LEARNING 20 hours over 5 days 6:00 PM Saudi time · Microsoft Teams
FEE PER SEAT $2,000 USD Per Participant
01 / The program
MODELING CONTEXT

Different organizations require different model structures

Business models differ in how resources develop, customers interact, and outcomes are produced. Advanced modeling requires the judgment to select structures that reflect these differences while maintaining a clear connection to the question being investigated.

PROGRAM FOCUS

Extend modeling across sectors and operating contexts

Develop models suited to commercial and public-sector organizations. Examine how customer, beneficiary, employee, asset, and capacity relationships shape the structure required for each case.

DISTINCTIVE FOCUS

Integrate complexity with a clear analytical purpose

Represent segmentation, delays, installed bases, two-sided markets, and interconnected business units. Evaluate when additional detail improves the analysis, integrate relevant structures, and validate how the completed model supports the intended strategic or operational decision.

Government and Semi-Government Leads Senior Analysts and Modelers Management Consultants and Advisors Corporate Strategy and Planning Leads CSDM Holders Extending Their Practice
02 / Capabilities developed

Practical Capabilities for Organizational Value

01

Select appropriate model structures

Evaluate the organizational context and analytical purpose, then select resource and operating structures that represent the relationships relevant to the decision being examined.

02

Model across organizational contexts

Represent customers, beneficiaries, employees, assets, capacity, and service outcomes across commercial and public-sector organizations, adapting the model to their different operating relationships.

03

Represent advanced operating relationships

Incorporate delays, durable products, installed bases, two-sided markets, and intermediated channels, explaining how these structures influence resource development and performance over time.

04

Apply segmentation purposefully

Determine when segmentation provides meaningful analytical insight, define appropriate groups, and assess how their different characteristics affect the behavior of the wider system.

05

Integrate business units and sub-models

Construct connected sub-models that represent business units or operating functions, maintain consistent relationships between them, and examine their contribution to consolidated organizational outcomes.

06

Evaluate and explain model quality

Examine model structure, assumptions, and validation evidence, and communicate the implications and limitations clearly enough to support leadership review and informed decision-making.

03 / Curriculum

Certification Learning Journey

SESSIONS
    10 SESSIONS
    2 PER DAY
    10 CASE EXERCISES
    30 CREDIT HOURS
    04 / The framework

    Strategy Dynamics.

    PERFORMANCE OVER TIME 8.3 won 6.4 lost Customers 116 reach service
    PERFORMANCE OVER TIME Customers 116 8.3 won 6.4 lost reach service

    05 / Assessment and certification

    Demonstrate Your Learning Through Applied Assessment

    30 credit hours — 20h live delivery + 1h exam + 9h assessment

    20h live delivery 1h exam 9h assessment
    Strategy Dynamics

    Issued by Strategy Dynamics. Verify a certificate

    1

    Attendance

    Completing the live delivery, with at least 80% attendance.

    2

    Completion

    Attendance plus a pass in the examination — one hour, multiple choice, sat online within thirty days.

    3

    Certified Strategy Dynamics Expert

    Completion plus a pass in the assessment folio, applied to your own chosen case and marked against a rubric.

    06 / INCLUDED RESOURCES

    Practical Tools for Continued Application

    Silico Account

    Use the modeling workspace introduced during the program to explore sector examples, construct advanced relationships, and integrate sub-models. Examine how structural choices influence the behavior and application of the completed model.

    Sector Case Models

    Retain the worked models used to examine different organizational contexts. Review their resource structures, operating relationships, and assumptions to understand how the method is adapted to specific business types and questions.

    Structure Selection Guide

    Use a structured reference to assess which modeling approaches fit the case. Review the purpose and application of different structures, and document the reasoning behind choices about scope, segmentation, and integration.

    07 / Facilitators

    Learn From Consulting Experience

    Fadi Al-Jafari

    Fadi Al-Jafari

    Strategy, Digital-Twin Modeler & Intelligence Consultant, NEO&

    Fadi is a strategy, digital-twin modeler and intelligence consultant who helps leadership teams connect strategic choices, the resources behind them and the evidence of results. For more than fourteen years across the GCC and MENA, he has advised governmental, semi-governmental and private organizations on strategy, modeling, performance and intelligence. He has modeled strategies, led strategy and performance system audits, and developed and cascaded strategy and performance systems for leading organizations. He has also delivered certification programs to more than 4,000 professionals, from C-suite to frontline, combining structured methods with practical applications in his delivery.

    MBA PMP SHRM-SCP Prosci CACP EFQM Assessor ATD Master Trainer Arabic and English
    08 / The method's originator

    Meet the Method's Originator

    Kim Warren

    Kim Warren

    Originator of Strategy Dynamics

    Kim developed the powerful Strategy Dynamics method when a strategy professor at London Business School. Standard strategy tools simply could not explain what, exactly, to do to deliver better performance into the future. He translated the solid, engineering-based principles of system dynamics into managerial language and a practical process organizations can apply to modeling any strategy, initiative or challenge.

    Kim is author of the award-winning Competitive Strategy Dynamics (Wiley, 2002) and Strategic Management Dynamics (Wiley, 2008). He now offers a wide range of online courses to show leaders how to use “digital twin” business models and to train analysts and consultants in building those models.

    09 / Cohorts and enrollment

    Scheduled Programs

    CertificationDatesLanguageCertified byFeeAction
    Certified Strategy Dynamics ExpertCSDE20–24 Dec 2026AfternoonArabicStrategy Dynamics$2,000 USDBook a seat
    10 / Frequently asked questions

    Frequently Asked Questions

    PLAN YOUR PARTICIPATION

    How is the program delivered?

    The program is delivered live online through Microsoft Teams over five days, Sunday through Thursday.

    Which language is used?

    The delivery language is specified for each scheduled program. Arabic delivery retains relevant technical terminology in English. English delivery is also available for in-house programs on request.

    What happens if I cannot attend a session?

    Sessions are not recorded. You must attend at least 80% of the live program to meet the attendance requirement. Contact us if you expect to miss a session so we can explain any available arrangements under the program rules and transfer policy.

    What are the cancellation and transfer options?

    Cancellation and transfer options depend on when your request is received. Each booking includes one eligible transfer without an additional NEO& transfer charge, subject to the policy conditions. Refunds may exclude eligible nonrefundable third-party transaction charges. Review the Refunds and Transfers Policy for the complete terms.

    Does the displayed fee include VAT?

    Yes. The displayed fee for this scheduled program includes VAT.

    PROGRAM-SPECIFIC QUESTIONS

    What is the focus of CSDE?

    CSDE extends business modeling capabilities across different organizational contexts and more complex structures. It covers segmentation, delays, durable products, two-sided markets, nonfinancial outcomes, and interconnected business units.

    Do I need to complete CSDM first?

    Completing CSDM is strongly recommended. CSDE assumes familiarity with the foundational Strategy Dynamics modeling process. If you have equivalent practical experience, contact us to discuss whether the program matches your current capabilities.

    How does CSDE differ from CSDM?

    CSDM establishes the capabilities required to construct and validate a working business model. CSDE develops the judgment and technical application needed to adapt that approach across business types and advanced operating structures.

    What is Silico?

    Silico is the application used for the program's modeling activities. Account setup guidance is provided before the program so that participants can prepare for the practical sessions.

    Inquiries

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    Next cohort · 20–24 Dec 2026Afternoon$2,000 USD
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