NEO& Academy / EXECUTE
Eight components supporting effective execution
Illustration.
Strengthen the system
An established strategy execution system can contain objectives, measures, and review routines while still facing gaps in alignment or accountability. Improving its effectiveness requires understanding how these components interact and where targeted refinements will support better execution.
Assess and redesign systematically
Evaluate an existing execution system using the Execution Chain. Identify structural weaknesses, preserve effective components, and develop coordinated improvements to objectives, measures, targets, cascades, initiatives, ownership, and governance through a practical assessment and redesign.
Develop an integrated redesign
Work through assessment findings and recommendations. Apply each method to a shared case, progressively assembling a strategy execution system redesign with documented priorities, responsibilities, and transition considerations for management review.
Practical Capabilities for Organizational Value
Assess strategy execution systems
Evaluate system components against defined criteria and recurring issues to identify structural gaps, assess their implications, and prioritize areas for improvement.
Refine objective formulation
Reformulate objectives to express intended outcomes, clarify their relationships, and assess their alignment with the strategic priorities they are intended to support.
Reconstruct measure sets
Develop coherent measure sets around the requirements of each objective, addressing gaps in coverage, relevance, definition, and the availability of supporting data.
Govern targets and weights
Establish consistent principles, responsibilities, and review arrangements for setting targets and allocating weights across objectives, measures, and organizational levels.
Design accountable cascades
Translate strategic priorities across organizational levels, clarify dependencies, and assign objectives and measures that teams can meaningfully influence through their work.
Plan an integrated redesign
Plan the transition, validate data feasibility, and establish governance routines with clear ownership that sustain the redesigned system after implementation.
Preserve what works
Retain the elements of the existing strategy execution system that work well while directing redesign effort toward identified structural weaknesses and priorities.
Improve objective quality
Establish clearer objectives that describe intended outcomes, reflect strategic priorities, and provide a meaningful basis for assessing progress and coordinating action.
Strengthen measurement relevance
Align measures with the requirements of each objective and improve the clarity, coverage, and feasibility of the evidence used to assess execution.
Clarify alignment and accountability
Define how organizational levels contribute to strategic priorities, coordinate dependencies, and take responsibility for objectives, measures, and actions within their influence.
Align initiatives with strategy
Prioritize initiatives according to their contribution to strategic objectives and challenge those without a clear strategic contribution.
Embed sustainable governance
Embed review routines, escalation arrangements, and decision rights that support timely action, effective follow-through, and continued improvement of the strategy execution system.
Certification Learning Journey
The Execution Chain
Demonstrate Your Learning Through Applied Assessment
30 credit hours — 20h live delivery + 1h exam + 9h assessment
Issued by NEO&. Verify a certificate
Attendance
Completing the live delivery, with at least 80% attendance.
Completion
Attendance plus a pass in the examination — one hour, multiple choice, sat online within thirty days.
Strategy Execution Designer
Completion plus a pass in the assessment folio, applied to your own chosen case and marked against a rubric.
Practical Tools for Continued Application
Assess an existing strategy execution system against the eight components of the Execution Chain. Record findings, identify structural gaps, and establish priorities for further investigation and redesign.
Use structured definition cards to support the review and refinement of objectives and measures. Adapt relevant examples to the organization’s strategic priorities, operating context, and evidence requirements.
Apply a structured approach to set targets and assign weights according to priorities and supporting evidence.
Learn From Consulting Experience
Fadi Al-Jafari
Strategy, Digital-Twin Modeler & Intelligence Consultant, NEO&
Fadi is a strategy, digital-twin modeler and intelligence consultant who helps leadership teams connect strategic choices, the resources behind them and the evidence of results. For more than fourteen years across the GCC and MENA, he has advised governmental, semi-governmental and private organizations on strategy, modeling, performance and intelligence. He has modeled strategies, led strategy and performance system audits, and developed and cascaded strategy and performance systems for leading organizations. He has also delivered certification programs to more than 4,000 professionals, from C-suite to frontline, combining structured methods with practical applications in his delivery.
Rayed Al-Humaid
Strategy, Planning & Positioning Consultant, NEO&
Rayed is a strategy, planning and positioning consultant and trainer who helps organizations set a clear strategic direction, make informed strategic choices and turn their ambitions into practical priorities and initiatives. Across government and private-sector organizations, he has worked in strategic planning, strategic projects, governance, institutional transformation and business development. He has designed and operated Strategy Management Offices (SMOs) and Project Management Offices (PMOs), and advised on public policy design and development. As a facilitator, he combines structured strategic thinking with practical experience, helping professionals apply strategy and planning to real organizational challenges.
Scheduled Programs
| Certification | Dates | Language | Certified by | Fee | Action |
|---|---|---|---|---|---|
 Strategy Execution DesignerSED | 22–26 Nov 2026Morning | Arabic |  | $1,500$1,350 USD | Book a seat |
Frequently Asked Questions
PLAN YOUR PARTICIPATION
How is the program delivered?
The program is delivered live online through Microsoft Teams over five days, Sunday through Thursday.
Which language is used?
The delivery language is specified for each scheduled program. Arabic delivery retains relevant technical terminology in English. English delivery is also available for in-house programs on request.
What happens if I cannot attend a session?
Sessions are not recorded. You must attend at least 80% of the live program to meet the attendance requirement. Contact us if you expect to miss a session so we can explain any available arrangements under the program rules and transfer policy.
What are the cancellation and transfer options?
Cancellation and transfer options depend on when your request is received. Each booking includes one eligible transfer without an additional NEO& transfer charge, subject to the policy conditions. Refunds may exclude eligible nonrefundable third-party transaction charges. Review the Refunds and Transfers Policy for the complete terms.
Does the displayed fee include VAT?
Yes. The displayed fee for this scheduled program includes VAT.
PROGRAM-SPECIFIC QUESTIONS
What is the focus of this program?
SED focuses on assessing and redesigning an existing strategy execution system. Participants identify gaps, retain effective components, and develop coordinated improvements to alignment, measures, accountability, initiatives, and governance.
Do I need access to an existing system?
Access to an existing execution system is helpful but is not required for the live learning activities, which use a shared teaching case. For the individual assessment, you apply the methods to a suitable system you prefer. You can contact us before enrolling if you need guidance on selecting a case.
What software do I need?
Only Excel.
How does SED differ from PIA?
SED focuses on assessing and redesigning the structure of an existing strategy execution system. PIA focuses on analyzing and interpreting performance data, including forecasting, target setting, weighting, and reporting. Either program may be taken first.
Let's discuss your priorities
Tell us about your organizational priorities. We will review your inquiry and respond within three working days.
