NEO& Academy / MEASURE
Improving performance with a real gap toward the target
Illustrative analysis.
| Month | Actual | Forecast | Range | Target |
|---|---|---|---|---|
| Jan | 71 | — | — | 92 |
| Feb | 73 | — | — | 92 |
| Mar | 72 | — | — | 92 |
| Apr | 75 | — | — | 92 |
| May | 77 | — | — | 92 |
| Jun | 78 | — | — | 92 |
| Jul | — | 79 | 77–81 | 92 |
| Aug | — | 80 | 77–83 | 92 |
| Sep | — | 81 | 77–85 | 92 |
| Oct | — | 82 | 77–87 | 92 |
| Nov | — | 83 | 78–88 | 92 |
| Dec | — | 84 | 78–90 | 92 |
Illustrative example.
Performance reporting needs analytical depth
A performance report provides results, but effective decisions require an understanding of what those results mean. Leaders need to distinguish meaningful changes, investigate contributing factors, assess future performance, and evaluate whether targets remain achievable.
Turning data into interpretations and forecasts
Develop a structured approach to analyzing the organizational data. Evaluate measures, interpret historical results, investigate performance drivers, and apply forecasting, target-setting, and aggregation methods to support clearer reporting and better-informed decisions.
Evaluate targets and weights systematically
Examine evidence-based target-setting models and assign weights with a defined analytical method. Assess the basis of proposed targets and how aggregation affects the visibility of performance issues across measures, targets, and reporting levels.
Practical Capabilities for Organizational Value
Differentiate performance objects
Distinguish results, measures, and targets, and apply the interpretation rules appropriate to each before developing conclusions or recommendations.
Evaluate measure integrity
Assess measure definitions, units, frequency, polarity, sources, and baselines, and identify weaknesses that could affect the reliability of analysis.
Distinguish change from variation
Analyze historical performance and apply appropriate control limits to distinguish meaningful changes from the variation normally present in a series.
Investigate performance drivers
Decompose results by component, segment, and contribution, and evaluate the evidence supporting proposed explanations and relationships between measures.
Evaluate targets using evidence
Assess proposed targets against forecasts and evidence-based models to determine their level of ambition and the conditions required for achievement.
Design decision-oriented reporting
Apply weighting and aggregation methods, maintain visibility of significant performance issues, and structure findings to support management action.
Standardize interpretation
Establish a shared approach to interpreting results across functions, improving consistency in analysis and the quality of performance discussions.
Strengthen measurement integrity
Improve the clarity and reliability of measures, address weaknesses in definitions and baselines, and identify measures with limited decision-making value.
Focus on meaningful change
Direct management attention toward significant performance shifts by distinguishing them from normal variation and assessing their implications in context.
Develop evidence-based explanations
Connect reported results to contributing factors and supporting evidence, improving the quality of explanations and the basis for further investigation.
Set evidence-based targets
Evaluate proposed targets against forecasts, and relevant evidence before incorporating them into plans, budgets, or organizational commitments.
Institutionalize analytical capability
Build a consistent analytical approach within internal teams, supported by practical tools, defined methods, and assessment of their application.
Certification Learning Journey
The Evidence Ladder
Demonstrate Your Learning Through Applied Assessment
30 credit hours — 20h live delivery + 1h exam + 9h assessment
Issued by NEO&. Verify a certificate
Attendance
Completing the live delivery, with at least 80% attendance.
Completion
Attendance plus a pass in the examination — one hour, multiple choice, sat online within thirty days.
Performance Intelligence Architect
Completion plus a pass in the assessment folio, applied to your own chosen case and marked against a rubric.
Practical Tools for Continued Application
Apply descriptive analysis and control-limit methods using structured worksheets. Enter your performance data to support consistent analysis of historical results, variation, and changes requiring further investigation.
Compare target-setting models through structured worksheets. Examine the evidence and assumptions behind proposed targets and document the reasoning used to assess their ambition and feasibility.
Review performance reports using a structured assessment tool. Evaluate how clearly the report presents findings, supporting evidence, and implications before it is shared with management teams.
Learn From Consulting Experience
Fadi Al-Jafari
Strategy, Digital-Twin Modeler & Intelligence Consultant, NEO&
Fadi is a strategy, digital-twin modeler and intelligence consultant who helps leadership teams connect strategic choices, the resources behind them and the evidence of results. For more than fourteen years across the GCC and MENA, he has advised governmental, semi-governmental and private organizations on strategy, modeling, performance and intelligence. He has modeled strategies, led strategy and performance system audits, and developed and cascaded strategy and performance systems for leading organizations. He has also delivered certification programs to more than 4,000 professionals, from C-suite to frontline, combining structured methods with practical applications in his delivery.
Scheduled Programs
| Certification | Dates | Language | Certified by | Fee | Action |
|---|---|---|---|---|---|
 Performance Intelligence ArchitectPIA | 1–5 Nov 2026Morning | Arabic |  | $1,500$1,350 USD | Book a seat |
| Performance Intelligence ArchitectPIA | 13–17 Dec 2026Morning | Arabic | | $1,500 USD | Book a seat |
Frequently Asked Questions
PLAN YOUR PARTICIPATION
How is the program delivered?
The program is delivered live online through Microsoft Teams over five days, Sunday through Thursday.
Which language is used?
The delivery language is specified for each scheduled program. Arabic delivery retains relevant technical terminology in English. English delivery is also available for in-house programs on request.
What happens if I cannot attend a session?
Sessions are not recorded. You must attend at least 80% of the live program to meet the attendance requirement. Contact us if you expect to miss a session so we can explain any available arrangements under the program rules and transfer policy.
What are the cancellation and transfer options?
Cancellation and transfer options depend on when your request is received. Each booking includes one eligible transfer without an additional NEO& transfer charge, subject to the policy conditions. Refunds may exclude eligible nonrefundable third-party transaction charges. Review the Refunds and Transfers Policy for the complete terms.
Does the displayed fee include VAT?
Yes. The displayed fee for this scheduled program includes VAT.
PROGRAM-SPECIFIC QUESTIONS
What software do I need?
Excel and Power BI.
Do I need a statistical background?
No prior statistical specialization is required. Control limits, correlation, forecasting and others are taught and worked in Excel. A working knowledge of Excel is assumed.
What do I need for the assessment folio?
Twelve months of data on at least three measures from your organization. You may use anonymized or appropriately scaled figures. You can inform us if suitable data is unavailable
How does PIA differ from SED?
PIA focuses on analyzing and interpreting performance data, including forecasting, target setting, weighting, and reporting. SED focuses on assessing and redesigning an existing strategy execution system. Either program may be taken first.
Let's discuss your priorities
Tell us about your organizational priorities. We will review your inquiry and respond within three working days.
